Ready to work for yourself?

Over 22 years, TheHomeMag is still the leading Home Improvement Media Franchise. Now with fast-growing digital products that will accelerate our growth through the next 22!

Franchising Opportunities

TheHomeMag began franchising our magazine business four years after the launch of the first issue. Our first official franchise location was the Las Vegas magazine, signed in February 2007 and mailed just four months later. While our model has become more sophisticated since those early days, the core principles remain unchanged: owner-operated magazine Publishers focused on generating more leads and finding more customers for local home improvement providers.

Why Franchise with TheHomeMag?

  • TheHomeMag franchise model is built on simplicity and effectiveness, honed over years of experience. With no need for expensive equipment, lengthy prime real estate leases, or detailed build-outs, our model is designed to be both accessible and profitable. We provide the program, supplier partnerships, extensive experience, a collaborative network, and in-depth research to guide you in owning and operating your local edition of TheHomeMag.

    Access to Digital and Email Products

    As a franchisee, you’re not just getting a magazine—you’re gaining access to a suite of digital and email products offered through TheHomeMag corporate. These tools empower you to offer clients a broader range of products, helping them expand their reach to more homeowners. From targeted email marketing to our digital Marketplace, AskHomey.com - allowing you to help your clients grow their business in the digital age.

    Leverage Collective Resources

    Our franchise model allows TheHomeMag to leverage collective buying power and client-intelligence efficiencies, bringing those systems and savings directly to each franchise owner. This means you can focus on what matters most: building relationships with local businesses and helping them thrive through effective home improvement marketing.

    Join a Proven Network

    Becoming a TheHomeMag franchisee means joining a proven network of like-minded entrepreneurs. Our collaborative environment fosters innovation, sharing of best practices, and continuous improvement, ensuring that every franchise owner is set up for success.

The 2023 Numbers

The average franchise magazine*

$2,029,000 

Annual Gross Revenue

$446,380

Annual Net Profit

22%

Net Profit Margin

*2023 Franchise Data

Market Availability 

While we’ve grown to 70 locations mailing more than 100 million magazines annually, there are still a number of available markets today.

Coastal CT

Detroit MI

Hartford CT

Knoxville TN

Albuquerque NM

Baltimore MD

Birmingham AL

Louisville KY

Memphis TN

Milwaukee WI

Northern NJ

Savannah GA

Southern NJ

WS/Greensboro NC

Click here to review a list of all active magazines.

Frequently Asked Questions

  • The amount of capital we require ranges from $200,000 to $350,000, depending on the market selected. The majority of this capital is in place for you as capital reserve as you launch and become profitable. 

  • The IFF (Initial Franchise Fee) ranges from $30,000 for a hometown market, $60,000 for a Standard Market, and $100,000 for a Double Market. The Royalty is a flat 6.5% of gross revenue every Issue you publish.

  • From your initial inquiry, the timing is roughly 5 months before your first magazine lands in the mailbox. Timing depends on our mutual discovery comfort, and seasonal timing.

  • In business, ideally. It does help speed up the growth curve if you have print advertising or home improvement business experience, particularly in the market you select.

  • That’s too broad a question to answer and the variables are many. Your ability to become profitable is directly a factor of adding regular recurring advertising clients to your base. If we get to that point, we will share models to help you understand your exposure well before you would commit to becoming a franchisee.

  • The short answer is no. We require our magazine owners to commit to this full-time with both feet in the boat. This requires the leader with skin in the game to lead the business and to pull from the front 24/7. This is not a passive income model, but rather a hands-on, lead-by-example and commitment business.

  • Once we connect and mutually feel there may be a fit, you will complete a Request for Franchise Consideration – a short non-committal document to tell us about you. After the vetting, you may move on to the Franchise Disclosure Document phase – your time to review our current 2021 FDD, contact our franchise operators, and do your full due diligence to determine if this business and model are for you. If you continue to be interested, we discuss timing and market specifics and determine when you would want to launch. The final step is to execute the Franchise Agreement. Once that’s complete, its schedule, training, and launch time.

Get Started 

For those interested in one of the markets we presently have available, please send a short note via this form. Provide your name and contact information as requested and select the market from the drop-down list. We’ll contact you right away.